Your Brand Identity should remain consistent to reinforce your values continually, as Your Branding Strategy

For me the outstanding quality which VR offers is immersion. Running your app or AAA game on a traditional 32inch tv is simply what it is, you are observing a two dimension rendered, three dimensional world. Putting on a low latency VR puts you in to this world. It is no longer a 2D screen space representation, because even with the sub 4k resolution of the current VR units, the immersion factor is inescapable.